Viva&Co.

About Us

Viva&Co is a strategic communications firm based in Ecuador, specializing in building influence within high-stakes public and political environments.

We partner with organizations and leaders who recognize that reputation is never accidental—it is strategic.

Founder
Luis Eduardo Vivanco

Luis Eduardo Vivanco is a renowned Ecuadorian communicator with over two decades of experience. He has worked across various media outlets and is the co-founder of the digital news platform La Posta. He has advised public and private organizations and leaders on positioning, media training, crisis management, and strategic communications in high-stakes or opportunistic environments. His expertise bridges media ecosystems, political intelligence, and hands-on reputation management.

He holds postgraduate degrees in journalism (Ecuador and Spain), political consulting, government management, and digital marketing.

Meet the People Behind the Strategy

Led by Experts. Driven by Impact.

"Shoo bro tho" is a slang phrase often used in informal contexts. It's a combination of "shoo," meaning to dismiss or leave, "bro," a casual term for a male friend, and "tho," an informal spelling of "though." The phrase can have a few different interpretations depending on the context and tone: * **Dismissal:** It can be a lighthearted or slightly annoyed way of telling someone to go away or leave you alone. For example, if someone is bothering you, you might say "Shoo bro tho" to tell them to leave. * **Humorous Rejection:** It can be used playfully to reject a request or suggestion, often in a joking manner. * **Ending a Conversation:** Sometimes, it can be used as a casual way to signal the end of a conversation or interaction, essentially meaning "Alright, I'm out" or "Later, man." Without more context, it's difficult to pinpoint the exact meaning, but it generally conveys a sense of casually telling someone to leave or dismiss them in a friendly or slightly annoyed way.

Founder & Principal Consultant

Shoe Repairman

Head of Business Strategy

Shoo Thar Mhie

Leadership & Executive Coach

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